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Tuesday, December 20, 2011

Taylor Swift is too fake says Better Business Bureau

Taylor Swift is so totally fake -- at least, according to the Better Business Bureau. The group's National Advertising Division caught CoverGirl fibbing in one of their ads -- and the cosmetic giant has yanked it rather than prove their claims.

The ad for NatureLuxe Mousse Mascara features the always-pretty Swift with long, fluttering eyelashes with the promise "2X more volume." Only upon much closer inspection would a reader see the small print: "Lashes enhanced in post production."
Taylor Swift's mane makeover: Bangs >>

Say what?

"You can't use a photograph to demonstrate how a cosmetic will look after it is applied to a woman's face and then -- in the mice type -- have a disclosure that says 'okay, not really,'" NAD director Andrea Levine told Business Insider.

Does the mascara actually plump up lashes with two times more volume or not? When the NAD asked CoverGirl to back up their claims with scientific proof, parent company Proctor and Gamble chose to pull the campaign instead.

"Upon receiving the inquiry from the NAD, P&G discontinued the advertisement in question," a P&G spokesperson wrote in an emailed statement to the press. "The NAD has deemed our intervention as accurate and proper. We have always been committed, and we continue to be committed, to featuring visuals and claims that accurately represent our products' benefits."                       

25 comments:

Delahmae said...

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A Girl Called George ... said...

I have often looked at adverts and then saw the small print saying that there enhanced eyeslashes .. does make it abit false ... the best mascara i love is benefit big lash brill !!!

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Taiko Gossip said...

Artist is always fake..

Toko Online Estojaya said...

good posting about taylor swift is too fake says better

Chai Chen said...

Geez too bad for Taylor though but Cover Girl must rectify that instead.

Hey, Chai here by the same, same Chai Chen from Bloggers.com. Voted for you. :)

Will follow you via NetworkedBlogs later once I login to Facebook. :) Hope you can follow me back. Also, since you're on blogspot too; we can add each other to each Reading List. Or, hope over to my site and click FOLLOW THIS SITE via Google Friend Connect. Will really appreciat it.

~Chai
http://chenmeicai.blogspot.com

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tiara hearts u said...

whats wrong with taylor? i adore her.haha and i adore your blog too

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Christy Garrett said...

Your right, you can't judge how make up will look on anyone until it is applied. I enjoyed reading about Taylor Swift and her "enhanced" eyelashes. I have issues applying mascara myself.

Melinawatson said...
This comment has been removed by the author.
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